CASE STUDY - Digital Product & Platform

A wellness program that promotes well being and empowers people to make long-term, sustainable changes.

That Sugar Movement
Product Roadmap, Information Architecture, UX Design, UI Design, Development
24 worked closely with our team and were dedicated to understanding our values and our users. They exceeded our expectations and delivered on timeline and budget.
That Sugar Team

1 - Discovery

A deep dive into the wellness industry in Australia.

We collaborated with That Sugar Movement to understand the project context, their business goals and customer needs.

To get more of a background on the wellness program space, we completed detailed competitor audits and spoke to dieticians and end users.

We facilitated a User Stories workshop to detail what customers might want from a wellness program. This helped shape the user experience and defined key features for the program.

2 - Process

Three development sprints to produce a MVP.

The design team created a user flow to visually show how users would move through the program and all the touch points for each feature, and the pages that need to be created. Each key page became part of the wireframe.

Using the existing brand guidelines as a basis, 24 defined the look and feel for the program making it have a cleaner and more professional health focused looked.

A digital style guide was created for use by the development team including key interaction states, fonts, colours and buttons.

3 - Final product

Plans to expand offering for schools and businesses.

The program promotes wellbeing and empowers people to make long term sustainable changes. It’s created by nutritionists with the goal to provide people with the tools to identify hidden sugars and make better food choices.

This project is a stepping stone project to develop future state corporate wellness programs.

—  View the Consumer Program

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