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We worked with Hub Australia, one of Australia's leading co-working spaces, to create a premium and authentic brand to lead into a digital transformation of their online assets.


Client
Hub Australia
Sector
Commercial Real Estate
Project
Project, Brand, UI Design, Development
collagecollage
“24 Digital delivered our brand & website redesign from concept to completion which exceeded all of our expectations. They always go above and beyond what is expected, and they are genuinely awesome to work with!”— Amy Green - Marketing Manager @ Hub Australia
Hub Australia

The Challenge

A deep dive into the co-working space in Australia

Hub Australia is a leading organisation in the co-working industry, however the brand, marketing collateral and website did not reflect a high quality offering. We were tasked to elevate Hub Australia’s image to a premium standing with the objective of garnering greater conversion and securing more on-site tours.

We started by conducting a comprehensive competitor analysis to understand the current co-working landscape, paired with desk research & insights from the Hub Australia team.

Hub Australia

User Experience Design

Using information architecture to drive sales.

The research fed into the design of a new architecture for the site with a goal to guide their users through the multifaceted member offering.

A number of call to actions and forms were created to capture relevant and detailed user information to empower sales managers and reduce administration time for the marketing team. This was then integrated with Hub’s CRM during the development phase.

Hub Australia

Design and search driven development

Scalable design features and easy to manage CMS.

The site was built with a design system which includes a digital style guide, page templates and design components. This allowed for scale and rigour around the design application as well as efficiency within the marketing team who are now equipped to create unique templates that adhere to the brand’s digital guidelines.

Ensuring the effective SEO from their previous site was carried over was integral to this project and it’s success. We supported Hub with content migration and optimised the site for search.

Hub Australia

Continual development of Hub Australia's digital experience

Scalable design features and easy to manage CMS.

We now collaborate closely with Hub Australia to provide ongoing support, maintenance and upgrades to the new platform.

Our goal is to enhance their customer experience and streamline internal operations through digital solutions.

Results

65%

Of sales leads generated through the website

15

Digital assets developed

11

Locations currently using the new brand.