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Working with Australia’s leading provider of sports statistics, television broadcast and new media services, Champion Data, to create a dynamic website to expand presence in Australian & International markets.


Client
Champion Data
Sector
Data and Analytics
Project
Immersion, UX, Design & Development
“Our goal was to understand various customer types and make data driven decisions to push Champion Data into the global market. Champion Data were excellent to work with and pushed the team at 24 to think of creative solutions to the requests that were tasked to us”Claire Wytcherley - Agency Lead

Our Approach

Researching the global market & benchmarks

Through an initial discovery period, the 24 Digital team immersed themselves in understanding the global sports statistics market and where Champion Data are placed globally. Using inspiration from competitors such as Opta Sports, Namadgi, Neematic & Volleyball Australia, we went through a process of auditing existing content, card sorting, creating user personas and mapping their journeys through the new website.
Using design-thinking, the team dedicated time to defining customer needs with a goal to drive business outcomes & content prioritisation, working with the Champion Data team to rewrite their content to match customer profiles.

Unique Features

Representing data capture with animations

Champion Data were looking for dynamic content to provide insights into their number & statistics focussed data. 24 Digital used this as an opportunity to experiment with varying animation techniques including Green Sock to create amazing SVG animations. The result is a series of animations showcasing statistics and bringing to life the game through dynamic line movements.

The Result

Global expansion through a dynamic website

In October 2019 we launched the updated Champion Data website and have seen the website statistics grow month on month since. Global awareness has increased with at least 1 in 4 users accessing the website from outside of Australia. Users progress through the site and end up on the contact page in 32% of users.

Results

25%

website users are from countries outside of Australia

42%

users access the website from mobile / tablets devices

29

number of stat counters across the site