Business value of user experience design

The intersection of business goals and user's needs provides the opportunity to build experiences that delight people and in turn provide value to companies.
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“User Experience Design is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.” 
WIKIPEDIA
<p>Digital products  -  websites, customer or internal facing tools and applications  -  create both intellectual and emotional responses from the users not only based on the way it works, but on how to looks and feels. The effect on the bottom line comes from whether the experience is a good one or bad one.</p>
WHAT IS UX

Digital products  -  websites, customer or internal facing tools and applications  -  create both intellectual and emotional responses from the users not only based on the way it works, but on how to looks and feels. The effect on the bottom line comes from whether the experience is a good one or bad one.

<p>Investing in UX design has proved to be a game-changing strategy and affects business success in areas such as: increasing market share, customer retention & satisfaction, customer acquisition & support cost, development waste & efficiency, employee engagement and employee overhead & productivity.</p>
WHY DOES UX MATTER

Investing in UX design has proved to be a game-changing strategy and affects business success in areas such as: increasing market share, customer retention & satisfaction, customer acquisition & support cost, development waste & efficiency, employee engagement and employee overhead & productivity.

<p>At 24, we follow an iterative method that allows for continuous improvement, and is adapted based on the problem we’re solving. We interact with end users to build the unique combination of structure, content, and experience that accomplishes required goals in efficient ways. </p>
UX DESIGN PROCESS

At 24, we follow an iterative method that allows for continuous improvement, and is adapted based on the problem we’re solving. We interact with end users to build the unique combination of structure, content, and experience that accomplishes required goals in efficient ways.

Our Process
STRATEGY
STRATEGYProject Goals & Roadmap
RESEARCH
RESEARCHUser Interviews & Research
UX DESIGN
UX DESIGNWireframe & Prototyping
UI DESIGN
UI DESIGNVisual & Interactive
DELIVERY
DELIVERYFront & Backend Development
VALIDATION
VALIDATIONUsability Testing & Optimisation
24 Digital apply UX design to help clients transform digital experience. Here is a snapshot of our clients.
“If you think good design is expensive, you should look at the cost of bad design.”
DR. RALF SPETH