Digital products - websites, customer or internal facing tools and applications - create both intellectual and emotional responses from the users not only based on the way it works, but on how to looks and feels. The effect on the bottom line comes from whether the experience is a good one or bad one.
Investing in UX design has proved to be a game-changing strategy and affects business success in areas such as: increasing market share, customer retention & satisfaction, customer acquisition & support cost, development waste & efficiency, employee engagement and employee overhead & productivity.
At 24, we follow an iterative method that allows for continuous improvement, and is adapted based on the problem we’re solving. We interact with end users to build the unique combination of structure, content, and experience that accomplishes required goals in efficient ways.