Creating stadium websites that fans love

With over 4500 stadiums globally, 24 Digital have collated key findings on their websites & top tips for the Australian market learning from the best.
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In this report we analyse the top global stadiums and their online presence to understand how they offer the best experience possible through digital platforms and websites.
EXPERIENCE IS EVERYTHING
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<p>As a user 'I want to find out about upcoming events and how to get tickets'. Even though you may not be an event-booking business, mimicking the user- experience of the top ticketing websites will help to ensure continuity of experience for users. How do Ticketmaster / Ticketek display their events effectively?</p>
Userl Goal # 1 - Tickets & Events

As a user 'I want to find out about upcoming events and how to get tickets'. Even though you may not be an event-booking business, mimicking the user- experience of the top ticketing websites will help to ensure continuity of experience for users. How do Ticketmaster / Ticketek display their events effectively?

<p>As a user 'I want to find out about function rooms and if they are suitable for my event'.<br />
Function room bookings are a secondary revenue stream for stadiums, often providing multiple options from conferences to private dining. Making sure users have the information they need at their fingertips to make the decision making process easy is key.</p>
User Goal # 2 - Function Bookings

As a user 'I want to find out about function rooms and if they are suitable for my event'.
Function room bookings are a secondary revenue stream for stadiums, often providing multiple options from conferences to private dining. Making sure users have the information they need at their fingertips to make the decision making process easy is key.

<p>As a user 'I want to find out about 'on the day' venue information.' Attendees to your stadium need to be able to find out & plan their visit, so making this information clear, easy to find and understand is vital for every stadium website. Think about your users needing to access information ‘on-the-go’ and that they will likely be accessing the information on their mobile- phones & devices.</p>
User Goal # 3 - Planning a Visit

As a user 'I want to find out about 'on the day' venue information.' Attendees to your stadium need to be able to find out & plan their visit, so making this information clear, easy to find and understand is vital for every stadium website. Think about your users needing to access information ‘on-the-go’ and that they will likely be accessing the information on their mobile- phones & devices.

"There is beauty when something works and works intuitively."
Jony Ive | British-American industrial, product and architectural designer
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Fill out the form below and click the ‘Download Now’ button to read the full report on the Stadium Insights.

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How to take your stadium website to the global standard?
DIGITAL / WEBSITE STRATEGY
DIGITAL / WEBSITE STRATEGY
PROJECT COSTS & TIMELINES
PROJECT COSTS & TIMELINES
IMPLEMENTATION & TESTING
IMPLEMENTATION & TESTING
COMMUNITY ENGAGEMENT/ RESEARCH
COMMUNITY ENGAGEMENT/ RESEARCH
24 Digital apply data, research and community engagement to help clients transform their digital experiences. Here is a snapshot of our clients.
From functionality and appearance to navigation and clean codes, a lot goes into creating eye-catching, user- friendly stadium websites.
Let's create something which your fans love.
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