Russell Athletic

Featuring a custom Magento Solution for easier content management

Russell Athletic

The new Russell Athletic website not only moves the store to an eCommerce solution, but also better reflects their new product offering. The build includes one of our first experiments with what we are calling Magento Advanced Custom Fields, or MACF. This allows for flexibility and easier content management on a traditionally tricky Magento CMS. The build also includes a custom script that enables Russell Athletic to upload CSVs to manage their stock -a great solution when API integration is too expensive or not available.

It has been amazing working with 24 Digital over the past few months. A great enthusiastic team that really gets both our brand and ambitions. It has by far been the quickest, easiest most problem free site we as a company have launched. Really looking forward to a long, productive relationship with everyone at 24 Digital.

Andrew Hall, Retail Operations Manager