Etihad Stadium

Creating Amazing Experiences for an iconic Melbourne Stadium

Etihad Stadium

In close collaboration with Etihad Stadium, 24 Digital sought to craft an amazing experience for members and visitors on the Etihad Stadium website.

The end users were the only focus, with 24 Digital drawing on User profiles and stories to define the whole digital customer journey, ensuring a seamless experience across all touch-points and devices.

A completely new stadium page was built, bringing to life the feeling of being at an event in the stadium, and highlighting some of the great moments experienced at Etihad Stadium.

Along with a reimagined events view, this new website will be the start of many amazing digital experiences to come.