Research tells us the average person utilises 27 apps on their mobile device. Of these 27 apps, people spend approximately 85% of their time in 5 core apps.
Largely speaking this core set of apps that people use look something like the following; Google Maps, Spotify, Instagram, Uber, Minecraft. These vary across the world and cultural behaviours, but the core apps are those providing essential utility, entertainment or content to the user.
So, if you think about this on a global scale…organisations are investing incredible amounts of dollars & resources developing mobile apps that have a low probability of impact & success.
These bad decisions are the result of companies getting bad digital advice, or being overly subservient to the CEO who provided a directive “we need an app”.