Navigation is about how easy the experience is for a consumer to make their way through the website and its various functions. For 24 Digital, we are given the task of putting ourselves into the consumer’s shoes and mapping out the user experience journey. Understanding how the consumer moves through the site will allow a digital agency to come up with intuitive ways to make this process as simple as possible. One tactic is the three-click rule, where it should only take 3 clicks for a user to find what they are looking for.
With 43% of the world’s population having a smartphone, having a website that is mobile-friendly is essential. In today’s modern age of web design, that is a lot easier than it used to be. However, having mobile sites that feel like they were made for mobile. Having a website feel like it is still attached to the brand while providing a completely fresh, modern experience is a challenge that we embrace as creative designers.
The needs of the user are always at the forefront of our creative thinking. Everyone goes onto a website for their own reason, as one website can attract so many different users. Each page of your website needs to have a clear purpose and to fulfill a specific need for your website users in the most effective way possible.
In my eyes, communication is the most crucial aspect of designing a website. People want information and they want it fast. They want it easy but with exclusively. They want it short but with lots of detail. Communication can be a complex arrangement of data, information or sometimes, lack thereof. So for something as simple yet complex as it is, what are creative ways we can communicate a brand as efficiently and effectively as possible without boring the user.
Throughout the years, we have seen digital design go from Mark Zuckerberg creating Facebook on his college computer to what it is today. A complex equation of design, strategy, and innovation that is reflected through the creative ways a designer can showcase all these various aspects. The team here at 24 Digital has years of experience in finding creative ideas through a range of activities we can perform with your business! Ranging from user personas to user mapping journey to a technical audit.