Today, a universe of organisations is leveraging design to drive business forward. [Design Maturity Report]
Design Deep Dive
Recently InVision released a highly detailed report which explores how design practices are shaping business performance. The report compares the design behaviours of thousands of companies around the globe, from small businesses to large enterprises, and delivers a rating level of maturity for both teams and organisations. It is the largest global study of design in business.
It was reported that an organisation that leads with design-thinking benefit from more positive business outcomes overall. This may not seem surprising — market leaders like Apple, IBM and Nike have all used design thinking (a creative and collaborative approach to problem-solving) to create innovative products and services, gaining a competitive advantage in the market. Design practices are proven to directly impact product quality and operational efficiency, business profitability and market position.