Creativity has been redefined

22 NOV. 2019 | MARK GREGORY

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Creativity

It’s not just about how it looks, but it’s about how it works and creating a digital experience for the user.

Creativity used to be seen as making something look pretty, you could draw something, did art at school. But now creativity comes on many different levels – not just how you can make something look.

Creativity has grown into a masterpiece of innovation and design in more ways than we could have ever imagined.

When creativity joins the digital strategy beautiful things can take place...

The introduction of the internet in the early ’90s opened up a world of possibilities for society to discover. 30 years later, we are still discovering, still inventing, still creating beautiful moments in history that will be documented forever.

This constant development is especially true when we take into the concept of website design. Designing a website has developed from complex code and algorithms to software such as WordPress, Wix, and Squarespace where creating websites requires no prior skills at all. 

Being able to add photos, text, and products to a website is the easy part. We have seen implemented since the dawn of the internet those 30 years ago. The digital quest is now to develop creative solutions to how a user goes through the journey of using your website. What kind of creative ideas can we use to make going on this website as simple and intuitive as possible? Creativity for the web takes a customer-centric approach to solving problems, remove friction, providing value, predicting needs VS something that looks good. That thinking is in the rearview mirror…

There are an endless amount of ways that the team here at 24 Digital can solve for user experience problems. These problems can be broken down into a few different categories:

Navigation

Navigation is about how easy the experience is for a consumer to make their way through the website and its various functions. For 24 Digital, we are given the task of putting ourselves into the consumer’s shoes and mapping out the user experience journey. Understanding how the consumer moves through the site will allow a digital agency to come up with intuitive ways to make this process as simple as possible. One tactic is the three-click rule, where it should only take 3 clicks for a user to find what they are looking for.

Mobile

With 43% of the world’s population having a smartphone, having a website that is mobile-friendly is essential. In today’s modern age of web design, that is a lot easier than it used to be. However, having mobile sites that feel like they were made for mobile. Having a website feel like it is still attached to the brand while providing a completely fresh, modern experience is a challenge that we embrace as creative designers.

Purpose

The needs of the user are always at the forefront of our creative thinking. Everyone goes onto a website for their own reason, as one website can attract so many different users. Each page of your website needs to have a clear purpose and to fulfill a specific need for your website users in the most effective way possible.

Communication

In my eyes, communication is the most crucial aspect of designing a website. People want information and they want it fast. They want it easy but with exclusively. They want it short but with lots of detail. Communication can be a complex arrangement of data, information or sometimes, lack thereof. So for something as simple yet complex as it is, what are creative ways we can communicate a brand as efficiently and effectively as possible without boring the user.

Throughout the years, we have seen digital design go from Mark Zuckerberg creating Facebook on his college computer to what it is today. A complex equation of design, strategy, and innovation that is reflected through the creative ways a designer can showcase all these various aspects. The team here at 24 Digital has years of experience in finding creative ideas through a range of activities we can perform with your business! Ranging from user personas to user mapping journey to a technical audit.

 

24 digital has the tools and skills needed to design websites that keep users on the page and express your brands identity in the best way possible.

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