Make your users the number one priority and you will design a good, relevant user experience.
2. Interactive Content
“Design must seduce, shape, and perhaps even more importantly, evoke an emotional response” – April Grieman
Whilst the famous saying goes that “content is king”, it seems interactive content may be the new king. Time magazine reported that the average human loses concentration in just 8 seconds! As a result, you only have 8 seconds to land new clients or customers after they open your content. It will be difficult to do that if a user opens content they have already seen hundreds and thousands of times. Interactive content is a great way to personalise the users experience and get their attention.
According to SnapApp, 70% of marketers are creating more content today than one year ago. More people seem to be realising the importance of putting out your own, unique content. To avoid the saturation of normal content that every user will see on every businesses content they view, using interactive content is a way to differentiate from competitors whilst being extremely personalised. The popularity of interactive content is on the rise simultaneously with customer experience. Interactive content is going to be the next big thing due to its ability to encourage a seamless, personalised experience for the customer and evoke an emotional response.
“If you’re not embarrassed by the first version of your product, you’ve launched too late” – Reid Hoffman
Reid Hoffman is the founder of LinkedIn, a platform which 1 out of every 3 professionals on the planet uses. This quote defines the importance of testing.
Without getting your UX design out there for customers and users to experience, you will never be able to understand what the customers like and, frankly, what they hate.