Pinterest. More than just 1000 words.

Pinterest, the virtual pin board that took the world by storm; how’s that all going, then?

We wondered what another social platform centered around visuals could do for user generated content, and if it could stand the test of our short attention spans amidst the cluttered landscape of image sharing sites already available, including Instagram. Yet Pinterest continues to grow at a rapid rate. Some interesting facts:

1. Pinterest users spend an average of almost 16 minutes on the site per visit (12.1 for Facebook).
2. 50% of Pinterest users have children.
3. Almost 70% of Pinterest users are female.
4. 97% of Pinterest’s Facebook fans are women.
5. As of January 2012, Pinterest had received just under 12 million unique visits.
6. Pinterest receives almost 1.5 million visitors each day.
7. Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined.

Of course there are businesses merely jumping on the social media bandwagon only to fail because they are not using the platform correctly. The thing is these pictures don’t just tell a thousand words – they tell so much more. How you utilise this power is up to you.

For designers, be it fashion or graphics, photographers, or musicians, Pinterest is a great way to showcase a folio of work in a new and creative way. You can categorize your images based on content, colours, and themes – almost anything.

It’s also a great tool for trend forecasting. Business can simply log onto Pinterest and see the types of things that users are talking about most: Products, colours, fashion, services, and food. It’s all there in real time – and it’s accessible for free.

Having high traffic on your Pinterest account not only directs consumers toward your website, but it also builds your search profile in Google. The more re-pins, the more conversations regarding your brand – and the more out there you are amongst the Interwebs.

Engaging with highly active consumers on Pinterst can also lead to further/extended advertising and editorial and other networking opportunities.

Are you using Pinterest for your business? More importantly have you seen a favorable return?

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