From Web 2.0 to Web to-go. Our world is going mobile

Fact: People spend more time in mobile apps than they do browsing the web from a computer.

With over 500 million Android and iOS devices on the market, and global mobile 3G subscribers growing at a rate of 35% per year, it’s no wonder the big game players are developing their apps and software specifically for Smartphone and tablet platforms. Experts estimate the number of devices activated will surge past the 1 billion mark by the end of 2012, so it’s fairly safe to assume the recorded 40 million applications downloaded already will also double.

It’s a new phenomenon and the largest shift we have seen in consumer behaviour over the last forty years – a shift likely championed by Steve Jobs and his creation of the iPhone, which first entered the world in 2007. That’s right, it’s only 5 years old and virtually dominates the way we communicate. In comparison Google is 14, and Facebook 8 – we don’t even want to know what that is in dog years.

Mobile computing has a rate of adoption that is outpacing both the PC revolution of the 1980’s and the Internet boom of 1990’s. The average time spent in mobile apps has increased from 43, to 94 minutes per day in just over 18 months, while web consumption has more than stagnated; decreasing from 74 minutes to 72 in the past 12 months. Even social media giants likes Facebook are noticing the shift, with users now spending on average, 9 minutes less per day on the website.

We’re a society of convenience. We want to access information wherever we want, whenever we want, in the fewest clicks possible. The new internet age is upon us, and those who adapt the quickest are the ones who will succeed.

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